Since 2016, James Profetto has reviewed movies, TV and covered all of the news in between. He is the founder and lead critic of "Reel James," an outlet focused on creating healthy conversation surrounding entertainment and changing the perspective on criticism. After transitioning to visual media, Reel James amassed more than 3,000 subscribers in one year. Reel James has also been featured on WSFL-TV (The CW), Y-100 Miami, WPSL 1590 AM, 1210 AM The Man and provided coverage for the Miami Film Festival.